Ebook Free Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million, by Cliff Lerner

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Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million, by Cliff Lerner

Ebook Free Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million, by Cliff Lerner

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Review

"Powerful lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know."- Andrew Weinreich, Inventor of Social Networking "Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read."- David Perry, Digital Sales & Business Development Expert at Google, Adobe, and Amazon, Startup Advisor"Finally a book that not only gives entrepreneurs a playbook on how to grow your business to millions of users using practical examples and case-studies, but also how to avoid costly mistakes. This book is a must read for any entrepreneur as the lessons taught here will drastically increase your startup's chances of success."- Judy Krandel, Public Company CFO & Board Member, Former Hedge Fund Portfolio Manager"Invaluable lessons on product management, marketing, and leadership - all told through entertaining stories."- Adam Gries, CEO of OKpanda, Serial Entrepreneur With Multiple Exits"Cliff has lived the rollercoaster of viral apps and startups. His first hand account is both insightful and entertaining at the same time. Amazing read!"- Brian Balfour, Founder/CEO @ Reforge, Former VP Growth of HubSpot, Recognized Growth Expert"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company."  - Payal Kadakia, Founder & Executive Chairman of ClassPass"A highly useful and often hilarious story with practical advice on how to build a great product and visionary company."- Howard Katzenberg, Public Company CFO Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth, by Cliff Lerner is a book that gives step-by-step instructions, case studies and proven tactics on how to explode your growth. You'll learn how to ignite explosive growth by creating a superb product, explore viral growth strategies and master how to implement the genius media hacks that helped Lerner's Facebook dating app, AreYouInterested, gain 100 million users. - Entrepreneur.com by Syed Balkhi, "Want to Be a Growth-Hacker? You Need to Read These Growth-Hacking Business Books. "Brilliantly crafted Explosive Growth by Cliff Lerner, founder and CEO of SNAP Interactive,Inc., is essential reading for every entrepreneur and leader seeking innovative solutions for their industry...Lerner strikes his target with the skill and mastery required of a tech entrepreneur all the while riding the waves of the stock market, the nature of business, and the unknown territory of successfully translating digital users into revenue."-Keri Douglas, 9MuseNews.com"This is a great book to read. Some of the business books are a bit of a chore to read, this was one that we looked forward to reading. It is painfully honest at times, and rather than falling for the hindsight bias, that if he is successful now then surely every decision he made before was awesome. Instead he looks hard at what he did, and did not do right. It makes for a much better, much more compelling read."-Simon Cocking, Irish Tech News

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From the Inside Flap

From The Foreward:  Imagine waking up one morning to find your previously unknown start-up all over the news. After years of hard work and unsuccessful investor pitches, your valuation has increased tenfold overnight and investors are suddenly acknowledging your success and banging down your door to throw money at you. Within a few weeks, you've raised nearly $10 million on the basis of just a few phone calls, and every media outlet in the world wants to talk to you.Sounds like something out of a dream or a movie, right? Well, this crazy story is entirely true. As SNAP Interactive's cofounder and Cliff 's brother, I was fortunate enough to be there for nearly all of it.When Facebook launched its app platform in 2007, it offered free access to hundreds of millions of users for those smart enough to figure out the right mix of marketing, engagement, and analytics--someone like Cliff. As a result of Cliff 's analytical background, he took to the new Facebook platform like a fish to water. He executed a near-perfect blend of testing, optimization, and viral techniques that resulted in millions of users for our product in short order, and a business whose growth outpaced what we were prepared to handle.As a result of that explosive growth, Cliff faced numerous challenges and made a few inevitable mistakes. That's also how he lost $78 million, and that's what makes this story so compelling.Explosive Growth isn't about an uninterrupted rise to success, and it isn't a book that simply lists a bunch of growth strategies without context or practical application--anyone can do that. The marketing strategies, PR hacks, and viral expertise that helped us accumulate 100 million users are all in here. But what's perhaps more valuable are the lessons learned from hard times and a real-time window into the decision making as things were exploding.Success in business doesn't come from an idea or a formula; it comes from execution. No path is identical, and each key moment presents a decision point that will impact and shape the future of the business. The strategies in this book, coupled with a glimpse into the thought processes behind key decisions in SNAP's journey, will undoubtedly help any entrepreneur better execute in their own business.

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Product details

Paperback: 314 pages

Publisher: Clifford Ventures Corporation (November 7, 2017)

Language: English

ISBN-10: 1619617692

ISBN-13: 978-1619617698

Product Dimensions:

5.5 x 0.7 x 8.5 inches

Shipping Weight: 15.2 ounces (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

142 customer reviews

Amazon Best Sellers Rank:

#18,328 in Books (See Top 100 in Books)

Explosive Growth is a tantalizing journey into entrepreneurship and the challenges and triumphs is presents. Lerner’s humility and unwavering honesty is a refreshing voice in an industry dominated by harsh “how to” books. In his candid and often times humorous depiction of his journey into financial success, he keeps sight of the most valuable resource companies have- their employees. This book is not only highly informative, it restores faith in the tenacity, resilience, and humanity of today’s entrepreneurship.

Do you like extremely specific sports analogies applied business practices? What about the ego of a hedge fund manager for 300 pages? How about a book written by a guy who started a software company with no software background and not the slightest idea how to do it?Well then, this is your book! Filled with tasty morsels of insights and ideas (like having a company massage day ... really page 206, right before the awe-inspiring unique suggestion of something called a "company newsletter" - groundbreaking stuff here!)The author also namedrops a bunch of recommended books, all by authors who happened to be living, giving public speeches, and promoting themselves ... I'm sure he wasn't expecting any kickback in the process ... no, not from a wall street hedge fund manager, that's not something he'd do. But don't expect any unique titles to hit this list. It's the usual suspects, Eric Ries, Peter Theil ... it'd be like going to a sci-fi conference and recommending Isaac Asimov to everyone ... gee thanks ...The one nice thing about this book (which is why it's a two star review!) is that since the text is so vapid of insight and depth, you can quite literally read it like some top graduate from Evelyn Wood's speed reading course. Don't worry, you're missing anything by going too fast, he'll repeat it again in 5 pages.But really, don't worry about it ... it's like 12 bucks ... won't be the worst 12 bucks you ever spent. Besides, he's not a bad author, the text actually is quite readable and there isn't much New Yorker style needlessly long stories without getting to the point.Not the worst the book I've read this year (and I'm writing this in February) but certainly not 5-star awesome, would read again!!!

Incredibly sound advice from a social and dating pioneer. I competed with Cliff's app AYI for years. He managed its torrid growth to 100,000+ daily users tremendously well. If you crave those rare periods of 4000+% five-year growth, read this book. Learn some of the hard-fought lessons learned. These tips will save you a lot of time and money, as I, unfortunately, mostly learned the hard way. - CEO, The Meet Group (NASDAQ: MEET)

As a tech entrepreneur myself, who has been on a similar path to the author, I was skeptical of the value that I'd derive from the book. I'm happy that didn't stop me from reading – there are a lot of insights, perspectives and tactics I hadn't considered before, that I hope to adapt and put to use in my own ventures.

The further I got into this book, the more I got hooked on it. I work in the dating business, so this was a must-read. The tips are great. True wisdom. Cliff really went through the wringer, and admits areas where he probably should have done things differently. Makes for a good and enlightening read. Absolutely essential read for anyone in the dating or digital marketing / product dev space.

Cliff Lerner has written a tremendous book for any person looking to build a high growth company. Between the storytelling and the tactical examples, this was a super helpful guide for sure!

Why is that, you ask. Because it has great tips and resources for the entrepreneur and for the rest of us clear and authentic explanations for what entrepreneurs do. When I met Cliff, I told him I didn't get why successful entrepreneurs would do it al over again. Now I do.

1. lots of great advice for founders2. easy read with lots of good tips3. honest and helpful insights4. provides great recommendations along the way

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